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Revenue attribution

See which marketing makes money

Connect Stripe, Lemon Squeezy, Paddle, Polar or Shopify and see revenue, conversion rate and revenue per visitor for every channel, referrer, campaign and page.

  • Five providers + an API

    Stripe Connect (read-only), Lemon Squeezy, Paddle, Polar and Shopify webhooks, plus POST /v1/payments for anything else.

  • Three attribution models

    Last non-direct touch (default), first touch and linear. Switch per report.

  • MRR, LTV and churn by source

    New vs renewal revenue, refunds, ARPU, MRR and LTV, all broken down by where customers came from.

  • Customer journeys

    For any customer, a timeline of every visit, source, page and event before they paid.

  • 90-day backfill

    Import the last 90 days of payments the moment you connect a provider.

More features