Goals & funnels
Measure what matters
Track pageview, custom-event and revenue goals, then chain 2 to 8 steps into funnels with conversion, drop-off and median time between steps.
Three goal types
Pageview (with wildcards), custom event (with optional property filter), or any payment.
Funnels with a window
Between 1 hour and 30 days to complete all steps.
Breakdowns
Compare funnel completion by source, device and country.
Declarative events
Add data-realific-goal="cta_click" to any element. No code needed.