Revenue per visitor is the metric your analytics is missing
By The Realific team
Most dashboards rank sources by visitors. But a source that sends 5,000 curious readers and no customers is worth less than one that sends 200 buyers.
Revenue per visitor
RPV is revenue divided by visitors for a segment. It answers "what is a visitor from here worth?" and makes channels comparable no matter their size.
How to use it
- Sort sources by RPV, not visitors.
- Double down on high-RPV sources even when they are small.
- Watch RPV per landing page to find pages that sell.
Realific shows Revenue, Conversion rate and RPV next to visitors in every breakdown.